Who We Are

Life-Changing Service

The Pennant Group has become a national leader in home health, hospice, home care, and senior living, driven by our mission to provide life-changing service. We empower local leaders and teams to meet the unique needs of their communities with compassion, accountability, and love.

16

States Served Across the U.S.

250+

Affiliate Locations

Patient Smiling
Caretaker listening to Patients Heart Beat
Caretaker and Patient Smiling

Patients & Residents Served Daily

21K+

Our Mission

Pennant is a premier leadership company creating life-changing opportunities and setting the standard for excellence in healthcare through our core values and unique operating model.

Our Foundation

Built on a Life-Changing Story

What began as one family’s experience with compassionate care became the foundation for a nationwide mission to deliver life-changing service.

Our Story

How Our Story Began

Pennant’s story began 17+ years ago with the birth of our founder’s son, Andrew. Andrew was born with Down syndrome and severe heart defects. After surgery and more than 100 days in the NICU, he was sent home with pediatric hospice. Compassionate hospice and home health care helped him not only survive but thrive. Today, Andrew is healthy and a high school graduate. This experience became the foundation of our mission: to provide life-changing service. 

Our Why

Why We Exist

We believe the best care is delivered by those who lead. At Pennant, we empower local leaders and teams to take ownership of their culture, outcomes, and growth, because real change in healthcare starts at the community level. Guided by our CAPLICO values, we’re building a movement of purpose-driven affiliates who lead with heart, integrity, and accountability to provide life-changing service.   

Operational Framework

Our Operating Model

Pennant logo mark

Locally Led

Our individual agencies and communities are led by local teams who know their people best. They make decisions closest to the point of care and carry the heart of our mission forward every day.

Our individual agencies and communities are led by local teams who know their people best. They make decisions closest to the point of care and carry the heart of our mission forward every day.

Peer Supported

Local leaders are supported by a network of peers in clusters. In this model, no one leads alone. Shared accountability, collaboration, and peer insight drive stronger outcomes.

Local leaders are supported by a network of peers in clusters. In this model, no one leads alone. Shared accountability, collaboration, and peer insight drive stronger outcomes.

Expert Backed

Behind every affiliate is a foundation of expert support. The Service Center provides clinical resources, compliance guidance, technology, finance, and more—empowering local teams with the tools they need to deliver life-changing service.

Behind every affiliate is a foundation of expert support. The Pennant Service Center provides clinical resources, compliance guidance, technology, finance, and more, empowering local teams with the tools they need to deliver life-changing service.

our history

Milestones That Shaped Us

1999

Ensign Enters Senior Care

The Ensign Group began its journey in the healthcare industry by entering the skilled nursing (SNF) and assisted living (ALF) sectors, setting the stage for a values-driven approach to senior care and operational excellence.

2010

In-Home Care is Formed

In-Home Care marked The Ensign Group’s very first home health and hospice acquisition, laying the foundation for what would eventually grow into The Pennant Group’s post-acute care portfolio.

2015

Senior Living is Formed

Senior Living was officially established as a separate company within The Ensign Group in 2015, marking the beginning of its journey as a distinct organization.

2019

The Pennant Group is Formed

In 2019, The Pennant Group, Inc. was formed as a spin-off from The Ensign Group and began trading on NASDAQ under the symbol PNTG. At the same time, Pennant Services, Inc. was established to provide operational support to Pennant’s independently led affiliates.

2025

Leading the Way With Local Leadership

Pennant enters 2025 with a growing network of affiliated operations. Our commitment to life-changing service continues to expand and as we grow, our purpose remains the same: to serve more communities through local leadership and life-changing care.

Pennant Values
CAPLICO Logo

Pennant promotes the heart of its culture with the acronym CAPLICO. Our core values guide us in our decision-making and inspire us to be better people, in and out of work.

Customer Second

Prioritizing our employees’ health & work-life balance allows them to provide life-changing services to our customers.

Accountability

We hold ourselves and each other accountable to the highest standards of care, integrity, and results.

Passion for Learning

We are driven by curiosity and a belief that growth never stops. Through continuous improvement, we can deliver stronger results.

Love One Another

We show love for each other through kindness, empathy, and clear feedback. We care for each other when it matters most, including through our Employee Emergency Fund.

Intelligent Risk Taking

Innovation takes courage. We make bold choices, challenge the status quo, and use every risk as an opportunity to learn and improve.

Celebrate

We celebrate personal, clinical, cultural, and financial wins, both big and small. From daily shout‑outs to major awards, we honor progress during every step of our journey.

Ownership

We act like owners and will become owners by taking initiative, solving problems, and showing up with commitment every day.

Elevate Charities Signage at Pennant Leadership Summit
Caring for Our Own
Elevate Charities Logo

At Pennant, we believe leadership means showing up for people, especially in their hardest moments. That’s why we actively support the Elevate Charities Employee Emergency Fund, which provides critical financial assistance to employees of Pennant and Pennant affiliated healthcare organizations whose lives are disrupted by unexpected tragedy. Whether it’s a medical emergency, house fire, or other crisis, this fund helps our people recover and rebuild. It’s just one way we care for those who care for others and one more reason why being part of Pennant means never facing challenges alone.

Impactful Careers

Your future. Our mission. Life-changing, together.

Whether you’re a leader, partner, or operator ready to build something meaningful, we’d love to connect.

Join the Conversation

This Website Uses Cookies

We use cookies to personalize content and analyze our traffic. You can change your preferences at any time. For more information, please see our Privacy Policy.