Our Values
We believe the most powerful organizations are built on shared values, not corporate policies. Our CAPLICO values define who we are, how we lead, and the kind of culture we build in every agency and community we serve.
Pennant is a premier leadership company creating life-changing opportunities and setting the standard for excellence in healthcare through our core values and unique operating model.
The Values That Guide Us: CAPLICO
From the beginning, The Pennant Group has been rooted in the belief that strong values and local leadership aren’t just good principles. They’re good business, and they’ve guided everything we do since day one.
Customer Second
Prioritizing our employees’ health & work-life balance allows them to provide life-changing services to our customers.
Accountability
We hold ourselves and each other accountable to the highest standards of care, integrity, and results.
Passion for Learning
We are driven by curiosity and a belief that growth never stops. Through continuous improvement, we can deliver stronger results.
Love One Another
We show love for each other through kindness, empathy, and clear feedback. We care for each other when it matters most, including through our Employee Emergency Fund.
Intelligent Risk Taking
Innovation takes courage. We make bold choices, challenge the status quo, and use every risk as an opportunity to learn and improve.
Celebrate
We celebrate personal, clinical, cultural, and financial wins, both big and small. From daily shout‑outs to major awards, we honor progress during every step of our journey.
Ownership
We act like owners and will become owners by taking initiative, solving problems, and showing up with commitment every day.
The Elevate Charities Employee Emergency Fund is a powerful example of CAPLICO in action. When team members face unexpected tragedy, this fund offers critical support, whether from a medical crisis, fire, or personal hardship. It reflects our commitment to Love One Another, our belief in Ownership of each other’s well-being, and the power of a Customer Second culture that puts our people first. At Pennant, caring for our own isn’t a policy, it’s who we are.
Work Where Values Lead the Way
We’re always looking for purpose-driven people who want to make a difference.