Become a Pennant leader
Are You Ready to Lead with Purpose?
Pennant is a leadership company that empowers mission-driven people to own what they build. Our leaders grow teams, shape culture, and deliver life-changing care through home health, hospice, home care, and senior living. Join us and discover what life-changing leadership is all about.
From Basketball Coach to Pennant Leader
“I spent 27 years coaching basketball, from high school to international pro in Japan. When that chapter ended, what stood out to me about Pennant was that they are a leadership company that does healthcare. As a coach, I loved influencing people and developing talent, and Pennant gives me that same opportunity.
Just as important as caring for patients, is developing leaders who can impact their communities in meaningful ways. When people work together with that purpose, the change is incredible.“
Chris Boettcher
CEO
Choose Your Path to Ownership
250+ Affiliate Locations
Locally led agencies and communities across the country.
4
Premier Leadership Programs
"Being an Executive Director means creating a vision, uniting your team, and empowering people to deliver life-changing service."
Who Is Pennant?
Pennant is a healthcare leadership company in home health, hospice, home care, and senior living. We believe the best care is delivered by those who lead.
Chief Executive Officer
CEO-in-Training
The CEO Path program empowers entrepreneurial leaders to build their own business, lead boldly, serve passionately, and create lasting impact.
A Clear Path to Ownership
This isn’t just about promotion, it’s about possibility. The CEO Path is designed to grow future operational leaders who may one day own and operate their own business.
Mentorship That Accelerates Your Growth
You’ll be coached by experienced CEOs and field leaders who have walked this path. Their support, accountability, and insight will fast-track your development as a leader.
Operational Skill Mastery
Bring your experience and we’ll teach you the rest.
Chief Clinical Officer
Path to CCO
The COLT program equips Pennant in-home care clinicians with the leadership skills to take on greater roles, deliver life-changing service, and improve outcomes. It also serves as the first step on Pennant’s broader leadership pathway, leading to the CCO track for clinical leaders.
Leadership with Impact
Lead clinical excellence. Own your impact. Our peer-driven model offers clinical leaders unparalleled freedom within a framework, growth to CCO, and equity in shaping community care.
Accelerated Professional Development
Take your leadership to the next level. Our program emphasizes accelerated career advancement, advanced skill development, and expanded impact and influence.
Freedom Within a Framework
A framework that empowers, giving leaders the clarity, responsibility, and support to make impactful decisions. Supported by structure, grounded in accountability, and driven by ownership.
Chief Marketing Officer
Path to CMO
The CMO path empowers leaders to drive strategic growth and build partnerships that strengthen the communities they serve.
Leadership Growth
Develop the skills and mindset of a strong leader, expanding your influence across your community, cluster, and market while building high-performing teams.
Strategic Mastery
Learn to design and execute data-driven marketing and sales plans tied directly to census growth, revenue, and long-term results.
Real Ownership
Earn recognition and the opportunity to step into true ownership as you advance toward the role of Chief Marketing Officer.
Chief Rehabilitation Officer
Path to CRO
Clinical Excellence
Leadership Growth
Real Ownership
Our Operating Model
Pennant’s model combines local leadership with collaboration and expert support, giving every community the freedom and tools to thrive.
Locally Led
Our individual agencies and communities are led by local teams who know their people best. They make decisions closest to the point of care and carry the heart of our mission forward every day.
Peer Supported
Local leaders are supported by a network of peers in clusters. In this model, no one leads alone. Shared accountability, collaboration, and peer insight drive stronger outcomes.
Expert Backed
Behind every affiliate is a foundation of expert support. The Service Center provides clinical resources, compliance guidance, technology, finance, and more—empowering local teams with the tools they need to deliver life-changing service.
Stories from Our Leaders
See how Pennant’s locally led model empowers individuals to serve their communities and grow as leaders.