Elevate Your Leadership
4
Ascend Leadership Programs
543+
Program Graduates
Chief Executive Officer
CEO-in-Training
The CEO Path program empowers entrepreneurial leaders to build their own business, lead boldly, serve passionately, and create lasting impact.
A Clear Path to Ownership
This isn’t just about promotion, it’s about possibility. The CEO Path is designed to grow future operational leaders who may one day own and operate their own business.
Mentorship That Accelerates Your Growth
You’ll be coached by experienced CEOs and field leaders who have walked this path. Their support, accountability, and insight will fast-track your development as a leader.
Operational Skill Mastery
Bring your experience and we’ll teach you the rest.
Chief Clinical Officer
Path to CCO
The COLT program equips Pennant in-home care clinicians with the leadership skills to take on greater roles, deliver life-changing service, and improve outcomes. It also serves as the first step on Pennant’s broader leadership pathway, leading to the CCO track for clinical leaders.
Leadership with Impact
Lead clinical excellence. Own your impact. Our peer-driven model offers clinical leaders unparalleled freedom within a framework, growth to CCO, and equity in shaping community care.
Accelerated Professional Development
Take your leadership to the next level. Our program emphasizes accelerated career advancement, advanced skill development, and expanded impact and influence.
Freedom Within a Framework
A framework that empowers, giving leaders the clarity, responsibility, and support to make impactful decisions. Supported by structure, grounded in accountability, and driven by ownership.
Chief Marketing Officer
Path to CMO
The CMO path empowers leaders to drive strategic growth and build partnerships that strengthen the communities they serve.
Leadership Growth
Develop the skills and mindset of a strong leader, expanding your influence across your community, cluster, and market while building high-performing teams.
Strategic Mastery
Learn to design and execute data-driven marketing and sales plans tied directly to census growth, revenue, and long-term results.
Real Ownership
Earn recognition and the opportunity to step into true ownership as you advance toward the role of Chief Marketing Officer.
Chief Rehabilitation Officer
Path to CRO
Clinical Excellence
Leadership Growth
Real Ownership
What Makes Ascend the
Best Path to Healthcare Leadership
Locally Led and Operated
Our belief in local leadership drives everything. No corporate cookie-cutter solutions, just real responsibility and ownership.
Ownership Opportunities
Own your impact and reap the rewards. High performance opens the door to profit sharing and equity potential in your own operation.
Multiple Leadership Pathways
Whether clinical, operational, or senior living, Pennant supports your unique strengths and passions. There’s no one-size-fits-all route.
Ownership-Driven,
Not Corporate-Driven
At Pennant, you don’t follow a vision, you shape your own. Ascend empowers you to lead and grow.
Peer Accountability Model
We believe in leading side-by-side, not top-down. Through tight-knit clusters, you’ll grow through mentorship, collaboration, and challenge.
Earn as You Learn
Why wait to start your future? Step into a paid leadership development program where you’re empowered to grow, lead, and prepare to own your impact.
Career Acceleration
Launch into a life-changing leadership journey with the tools, support, and opportunity to run your own Pennant-affiliated operation.
Leadership in Action
Every journey through Pennant’s Ascend Leadership Program is unique, but they all share a common thread: transformational leadership. Hear directly from those who’ve embraced the challenge, grown through hands-on experience, and are now making a meaningful impact in the communities they serve. Their stories offer a glimpse into what’s possible when leadership meets ownership.
Chris Boettcher
“At Pennant, you have the freedom to create your own vision, build your own team, and chart your own path to success.”
Travis Jones
“The most rewarding part of leadership is building a team, empowering others, and knowing you played a small part in their success.”
Carolyn Netzel
“Being an Executive Director means creating a vision, uniting your team, and empowering people to deliver life-changing service. It’s incredible to see them thrive.”
Russel Sylvester
“Pennant is the first company where I truly felt seen, valued, and accepted for who I am and that has changed my life.”

Building Leaders at Pennant
At Pennant, we believe in empowering people to grow into leaders. Our Resource to Owner (R2O) program gives Service Center team members the opportunity to develop the skills, mindset, and experience needed to take on greater leadership and ownership roles within our organization.
Graduates of the R2O program develop expertise in areas such as:
Leadership and Accountability
Strategic Thinking
Creative Problem-Solving Under Pressure
Effective Collaboration Across Teams
Excellence-Driven Mindset and Standards
Career Growth and Advancement Opportunities
Ascend is for builders, not bystanders. For those ready to lead and own what they create.
