Become a CEO
Are you ready to lead a life-changing business with world-class support? Start your journey towards becoming a CEO of a Pennant-affiliated Home Health, Hospice, Home Care, or Senior Living company today.
The Pennant CEO Opportunity
Our CEO in training program is designed to help leaders gain the skills and experience they need to succeed at the highest levels here in Pennant.
Influence
Impact
At Pennant, we believe the best organizations are led by those closest to the work. That’s why we develop local leaders, people ready to own outcomes, shape culture, and lead with purpose. Our CEOs look back with pride at the strong teams they’ve built and the meaningful impact they’ve made in their communities.
Increase
The CEO in Training (CIT) Program is a 12-week experience that prepares future Pennant CEOs to lead high-performing operations. Through hands-on training, mentorship, and real-time support, participants grow as confident leaders—with opportunities to earn through profit sharing and equity while creating lasting impact.
Inside the Program
The CEO in Training (CIT) Program is a 12-week hands-on experience that develops high-potential individuals into confident leaders. You’re applying to be a CIT, earning your way to CEO by building the skills and trust needed to lead.
What Is The CIT Program?
Our CEO development program is designed to provide aspiring leaders with the tools and resources they need to succeed in this demanding role. We offer a comprehensive training program that covers everything from leadership development to business strategy, finance, and operations. Our goal is to prepare our CEOs to be effective leaders who can drive growth, build strong teams, and create a culture of excellence.
Locally Led.
Service Center Supported.
We believe healthcare is best led by local leaders who take ownership of their teams and outcomes. Empowering them to build organizations that serve their communities is how we deliver life-changing service. The Pennant Service Center provides expert support, finance, HR, legal, IT, training, and more, so local leaders can focus on delivering exceptional care, backed by world-class systems and resources.
Meet a Pennant CEO
Local CEO’s are being appointed by their peers frequently at Pennant, and we love to celebrate each leader’s transformational journey. What will be your story?
Chris Boettcher
“At Pennant, you have the freedom to create your own vision, build your own team, and chart your own path to success.”
Travis Jones
“The most rewarding part of leadership is building a team, empowering others, and knowing you played a small part in their success.”
Carolyn Netzel
“Being an Executive Director means creating a vision, uniting your team, and empowering people to deliver life-changing service. It’s incredible to see them thrive.”
Russel Sylvester
“Pennant is the first company where I truly felt seen, valued, and accepted for who I am and that has changed my life.”
Learn by Doing, Lead by Owning
The CEO Path is a fast track to real ownership, not just leadership. CEO’s in training gain hands-on experience, expert access, and mentorship within live operations, leading to real roles after program completion. It’s built for those ready to make an impact from day one.
Basecamps
In-person intensive trainings designed to accelerate operational and leadership growth.
Mentorship & Preceptors
One-on-one guidance from proven Executive Directors and Local Leaders who live CAPLICO values.
Personalized Path
Your growth plan is customized to your goals, pace, and strengths.
Hands-On Trainings
Lead teams and solve real challenges embedded in agency operations.
On-Demand Training Guides
Access resources anytime, anywhere to reinforce your learning.
Peer Collaboration
Learn and grow with a community of like-minded leaders.
Development Coach
A dedicated coach walks alongside you to ensure accountability and progress.
Weekly Training Calls
Join enterprise-wide sessions with operational experts across Pennant.
Real Operational Immersion
No simulations, you’ll work inside a live agency or community preparing to lead your own.
Shadowing Opportunities
Observe high-performing leaders in action to gain firsthand insights.
Why Choose the CEO-in-Training Program?
This isn’t corporate training, it’s a launchpad for local leaders. With real-world experience, personal mentorship, and a direct path to ownership, the CEO-in-Training Program is where future CEOs grow, lead, and build lasting impact.
What Sets Our Program Apart
Embedded in live agencies, CITs learn by doing, alongside experienced mentors who’ve walked the path themselves. This peer-driven, values-based model offers multiple pathways to leadership, empowering you to grow in the direction that fits your strengths. With personalized coaching, real-time feedback, and a culture that celebrates builders, the program prepares you not just to lead, but to own outcomes and make a lasting impact.
We seek candidates who are:
Servant Leaders Mission-Driven Passionate Learners
Most leadership programs train you to support someone else’s vision. Ours prepares you to lead your own.
Frequently Asked Questions
Who is the CEO Path designed for?
The CEO-in-Training Program is built for aspiring leaders who are ready to take ownership, lead high-performing teams, and make a meaningful impact in home health, hospice, or senior living. Whether you’re an experienced operator or a rising leader, this program is for those who want more than a title—who want to build something that matters.
Is relocation required or expected?
Relocation may be required depending on agency or community needs and your placement. We prioritize matching you with a location where you can grow and lead effectively. Flexibility increases your opportunities, but we’ll work with you to find the right fit.
Do I need prior leadership experience to apply?
No! While leadership experience is helpful, it’s not required. We’re looking for individuals with strong character, a growth mindset, and a passion for leading with purpose. If you’re driven, coachable, and ready to learn, the program will give you the tools to succeed.
Is this program hands-on?
Yes, this is a fully immersive, hands-on program. You’ll be embedded in a live agency or community, gaining real-world experience while working alongside experienced leaders. From day one, you’re learning by doing.
What does the opportunity look like after completing the program?
CIT Program is just the beginning. As a Pennant leader, you’ll continue growing through our peer accountability model, ongoing leadership development, and opportunities to elevate others. As you lead, you’ll be eligible for recognitions like the “Chief” and “Pennant Flag” Awards—and as you demonstrate ownership and impact, you may earn equity and help shape Pennant’s future.
How do I apply?
Click the “Apply Now” button above this section to complete your application. Our recruitment team will connect with you about next steps.