Become a CEO

Are you ready to lead a life-changing business with world-class support? Start your journey towards becoming a CEO of a Pennant-affiliated Home Health, Hospice, Home Care, or Senior Living company today.

Local Leadership

The Pennant CEO Opportunity

Our CEO in training program is designed to help leaders gain the skills and experience they need to succeed at the highest levels here in Pennant.

Purpose-Driven

Influence

Pennant CEO’s are driven to help people, teams and operations reach their potential. They see opportunities for growth all around them and reach out to be an influence for doing good.
Local Leadership

Impact

At Pennant, we believe the best organizations are led by those closest to the work. That’s why we develop local leaders, people ready to own outcomes, shape culture, and lead with purpose. Our CEOs look back with pride at the strong teams they’ve built and the meaningful impact they’ve made in their communities.

Foster Growth

Increase

The CEO in Training (CIT) Program is a 12-week experience that prepares future Pennant CEOs to lead high-performing operations. Through hands-on training, mentorship, and real-time support, participants grow as confident leaders—with opportunities to earn through profit sharing and equity while creating lasting impact.

The How

Inside the Program

The CEO in Training (CIT) Program is a 12-week hands-on experience that develops high-potential individuals into confident leaders. You’re applying to be a CIT, earning your way to CEO by building the skills and trust needed to lead.

CEO IN TRAINING

What Is The CIT Program?

Our CEO development program is designed to provide aspiring leaders with the tools and resources they need to succeed in this demanding role. We offer a comprehensive training program that covers everything from leadership development to business strategy, finance, and operations. Our goal is to prepare our CEOs to be effective leaders who can drive growth, build strong teams, and create a culture of excellence.

Anti-Corporate Model

Locally Led.
Service Center Supported.

We believe healthcare is best led by local leaders who take ownership of their teams and outcomes. Empowering them to build organizations that serve their communities is how we deliver life-changing service. The Pennant Service Center provides expert support, finance, HR, legal, IT, training, and more, so local leaders can focus on delivering exceptional care, backed by world-class systems and resources.

Learning Methodology

Learn by Doing, Lead by Owning

The CEO Path is a fast track to real ownership, not just leadership. CEO’s in training gain hands-on experience, expert access, and mentorship within live operations, leading to real roles after program completion. It’s built for those ready to make an impact from day one.

Lead Locally and Grow Boldly

Why Choose the CEO-in-Training Program?

This isn’t corporate training, it’s a launchpad for local leaders. With real-world experience, personal mentorship, and a direct path to ownership, the CEO-in-Training Program is where future CEOs grow, lead, and build lasting impact.

The Difference

What Sets Our Program Apart

Embedded in live agencies, CITs learn by doing, alongside experienced mentors who’ve walked the path themselves. This peer-driven, values-based model offers multiple pathways to leadership, empowering you to grow in the direction that fits your strengths. With personalized coaching, real-time feedback, and a culture that celebrates builders, the program prepares you not just to lead, but to own outcomes and make a lasting impact.

Why Pennant?

We seek candidates who are:

Servant Leaders Mission-Driven Passionate Learners

Most leadership programs train you to support someone else’s vision. Ours prepares you to lead your own.

Your Questions Answered

Frequently Asked Questions

Who is the CEO Path designed for?

The CEO-in-Training Program is built for aspiring leaders who are ready to take ownership, lead high-performing teams, and make a meaningful impact in home health, hospice, or senior living. Whether you’re an experienced operator or a rising leader, this program is for those who want more than a title—who want to build something that matters.

Is relocation required or expected?

Relocation may be required depending on agency or community needs and your placement. We prioritize matching you with a location where you can grow and lead effectively. Flexibility increases your opportunities, but we’ll work with you to find the right fit.

Do I need prior leadership experience to apply?

No! While leadership experience is helpful, it’s not required. We’re looking for individuals with strong character, a growth mindset, and a passion for leading with purpose. If you’re driven, coachable, and ready to learn, the program will give you the tools to succeed.

Is this program hands-on?

Yes, this is a fully immersive, hands-on program. You’ll be embedded in a live agency or community, gaining real-world experience while working alongside experienced leaders. From day one, you’re learning by doing.

What does the opportunity look like after completing the program?

CIT Program is just the beginning. As a Pennant leader, you’ll continue growing through our peer accountability model, ongoing leadership development, and opportunities to elevate others. As you lead, you’ll be eligible for recognitions like the “Chief” and “Pennant Flag” Awards—and as you demonstrate ownership and impact, you may earn equity and help shape Pennant’s future.

How do I apply?

Click the “Apply Now” button above this section to complete your application. Our recruitment team will connect with you about next steps.

Join Our Mission

Become a Leader with Pennant

Please share your info and our leadership team will contact you with more details.

Executive Leadership in Action

Get hands-on experience in the day-to-day operations of a real home health, hospice, or senior living location. Learn how to lead across every domain, from financial performance to clinical excellence, cultural health, and community impact. You’ll see what it takes to run a thriving healthcare business and prepare to lead one of your own.

Operational Skill Mastery

Bring your passion and potential, we’ll teach you the rest. Through immersive, real-world learning, you’ll gain the operational skills that matter most: budgeting, compliance, census growth, team development, and more. These are tools that scale with you and shape confident, world-class healthcare leaders.

Pathway to Ownership and Leadership

This isn’t just leadership training, it’s an on-ramp to ownership. You’ll graduate with the tools, trust, and track record to step into an Administrator or CEO role, with real responsibility, real authority, and the opportunity to build something meaningful in your own community.

Mentorship That Transforms

You won’t walk this path alone. From day one, you’ll be guided by experienced operators and mentors who’ve walked the same road. They’ll challenge you, champion you, and help you sharpen your leadership instincts in real time. You’ll leave more confident, capable, and deeply connected.

Values-Driven Leadership in Action

Values aren’t just words on a wall, they’re your daily playbook. Learn how to lead with CAPLICO at the center: Customer Second, Accountability, Passion for Learning, Love One Another, Intelligent Risk-Taking, celebration, and ownership. You’ll build teams that thrive on culture, attract top talent, and deliver exceptional care.

Recognition That Reflects Impact

Great leadership deserves great recognition. From local shoutouts to Pennant-wide honors like the Chief Award and Flag Award, your impact won’t go unnoticed. Whether it’s an equity award, a dream vacation, or a spotlight in front of your peers, you’ll be celebrated for results that matter.

A Mission That Matters

This is more than a job, it’s a calling. Join a movement of leaders committed to delivering life-changing service across the healthcare continuum. From bedside to boardroom, your work will make a difference. And you’ll be part of a community that believes in purpose, ownership, and people.

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