Become a CMO
The CMO Path is for growth-minded leaders who are passionate about building relationships and expanding their impact. This journey equips you to lead with influence, drive strategic growth, and cultivate partnerships that strengthen the communities you serve.
The Path to Marketing Leadership
The CMO Path develops leaders who think big and lead boldly. Through this journey, you’ll learn to transform partnerships into growth, inspire high-performing teams, and shape the strategies that set your community apart—while building toward the opportunity to become a Chief Marketing Officer with real ownership.
What You Will Learn
Accelerate Your Growth
Through the CMO Path, you’ll gain the skills to lead with influence, drive strategic growth, and create meaningful impact. You’ll learn how to design data-driven marketing plans, strengthen clinical and compliance excellence, and steward financial performance responsibly. Each step prepares you to grow into a Chief Marketing Officer who delivers results and builds lasting value.
How You Will Learn
Lead with Lasting Impact
This program is built on real-world learning, not theory. Through mentorship, hands-on projects, peer collaboration, and focused workshops, you’ll put new strategies into practice while building confidence and accountability. Along the way, you’ll develop the mindset of ownership and the influence to lead with purpose for years to come.
Why Choose the CMO Track?
Are you ready to reach start your marketing leadership journey? The CMO path equips you with the skills, visibility, and ownership needed to lead with confidence and drive lasting impact.
What Sets Us Apart
The CMO path is a high-impact, fast-track to executive growth. Gain real mentorship, build meaningful influence, and unlock long-term ownership and leadership opportunities.
Why Pennant?
Are You Ready To
More than marketing skills, this is a pathway to leadership and influence.
Frequently Asked Questions
Who is the CMO Program designed for?
The CMO path is designed for growth-minded leaders who are passionate about building relationships, driving strategic growth, and creating community impact. It’s built for Family Advisors and emerging leaders who want to expand their influence, inspire high-performing teams, and prepare for the responsibilities of a Chief Marketing Officer.
Is relocation required or expected?
Relocation may be required, depending on where opportunities are available upon completion of the program. We work with you to identify locations that align with both your goals and our needs.
Do I need prior leadership experience to apply?
Prior leadership experience is helpful but not required. We’re looking for individuals with strong character, a growth mindset, and the drive to lead. Our program is designed to develop future CMOs, whether you’re early in your career or shifting paths.
What makes this program different from other leadership training?
Unlike traditional corporate leadership programs, the CMO path is peer-driven and ownership-focused. It emphasizes real-world impact, strategic growth, and community partnerships—preparing leaders not just to manage, but to lead like owners, create lasting results, and earn recognition and equity along the way.
What does the opportunity look like after completing the program?
Graduates of the CMO Program are prepared to step into high-impact leadership roles, with a clear path to becoming a Chief Marketing Officer and earning recognition, influence, and potential ownership opportunities.
How do I apply?
Click the “Apply Now” button above this section to complete your application. Our recruitment team will connect with you about next steps.
Work along seasoned experts in marketing and grow your impact.